Amazon Live通过将实时视频流融入在线购物体验，为在线购物提供了一种创新方式。这个平台允许品牌通过实时互动特性，如产品突出显示、实时促销和聊天，使产品变得生动，实时吸引顾客。在Amazon上的直播将互动实时视频与Amazon购物体验相结合，使品牌能够自动在其产品详情页和Amazon Live首页上展示他们的直播。
品牌可以使用Amazon Live Creator应用程序来开始直播。这个应用程序帮助创建、捕捉和管理直播，简化了品牌的过程。在直播期间，产品会显著地展示在视频播放器旁边，同时在观众容易访问的产品轮播中突出显示交易和特别优惠。
Amazon Live的一个关键优点是其互动特性，帮助品牌在Amazon上增长他们的追随者。通过建立追随者，品牌可以增加他们的观众，因为每当他们直播时，追随者都会在Amazon移动购物应用中收到通知。这一特性不仅增强了顾客的购物体验，也为品牌提供了一个宝贵的工具，在Amazon上提高其能见度并推动产品销售。
带来愉悦与灵感
以充满个性的精彩视频节目吸引受众的注意力，这类节目借助真实的故事来突出品牌和产品的特点。
提供信息与引导
通过产品直播展示向受众推广产品的功能、优势及特别优惠，并帮助顾客做出明智的购买决策。
建立连接与互动
借助 Amazon Live 的聊天功能与顾客实时互动，并通过“关注”功能帮助顾客建立连接。 顾客在亚马逊上关注您的品牌后，他们就会收到您的直播提醒。
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